This 2014 issue brief from AARP describes opportunities for health technology to improve the health and well-being of individuals aged 50 and older.  AARP estimates that there are 106 million older Americans and that these health technology opportunities could be a $30 billion market.  The opportunities include:

  • Aging with Vitality
  • Physical Fitness
  • Diet & Nutrition
  • Social Engagement
  • Behavioral & Emotional Health
  • Care Navigation
  • Medication Management
  • Vital Sign Monitoring
  • Emergency Detection & Response


AARP proposes that developers and those working in this market apply four principles: showing value before seeking revenue, prioritizing consumer solutions, developing wholistic technology platforms, and maximizing consumer empowerment.

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