As more health organizations begin to use social media tools, it is important to have clear policies and procedures for how the staff, consumers, patients and general public will communicate and interact the organization using social media. The Centers for Disease Control and Prevention’s (CDC) Office of the Associate Director for Communication has published useful guidelines and best practices for the use of some of the most common social media tools. While the guidelines may be most relevant to health departments, they are useful templates for any health organization.
Here are the CDC’s recommended guidelines for using Facebook, You Tube and other online video sharing, microblogging and Twitter, and text messaging:
Recommended guidelines for virtual world, eCards, motion graphics, and online buttons also are available from the CDC website.